APRIL FLASH SALE. Enjoy 30% off the last remaining pieces from Edition 01. Discount applied automatically at checkout.



Isa Arfen is a London-based womenswear label launched in 2012 by Serafina Sama. 

Growing up in Ravenna, Italy, Serafina was surrounded by strong female figures whose individual, eccentric and irreverent styles are reflected in the Isa Arfen design aesthetic.

Striving to curate a wardrobe of desirable yet relatable pieces that all women can delve into, Isa Arfen's collections exude a sense of effortless glamour, a heavy dose of femininity and touches of European eccentricity while maintaining a spontaneous, relaxed attitude.

Isa Arfen pieces have been worn by Rihanna, Dakota Johnson, Sienna Miller, Emma Watson, Alexa Chung, Lena Dunham, Michelle Williams, Margot Robbie, FKA Twigs and Dua Lipa, among many other wonderful women.

After a four year hiatus, Isa Arfen is returning in December 2023 with a capsule collection of knitwear pieces.

Sophisticated yet relaxed and with a playful approach to proportions, the pieces will be available in very limited quantities and represent a perfect addition to the existing Isa Arfen wardrobe.  

More editions will follow with small, spontaneous releases.