Isa Arfen is a London-based womenswear label launched in 2012 by Serafina Sama.
Growing up in Ravenna, Italy, Serafina was surrounded by strong female figures whose individual, eccentric and irreverent styles are reflected in the Isa Arfen design aesthetic.
Striving to curate a wardrobe of desirable yet relatable pieces that all women can delve into, Isa Arfen’s collections exude a sense of effortless glamour, a heavy dose of femininity and touches of European eccentricity while maintaining a spontaneous, relaxed attitude.
With an emphasis on eclectic fabrications and a playful approach to proportions, Isa Arfen staples include asymmetric ruffle dresses and ultra feminine tops worn with signature high waist, cropped “classic pantalone” in a multitude of textures.
The sculptural silhouettes, often rendered in fresh, informal materials like washed cotton poplin or more dramatic ones such as flocked tulle and silk taffeta, offer a relaxed, sophisticated and humorous approach to evening wear which has garnered a cult following.
Isa Arfen pieces have been worn by Rihanna, Dakota Johnson, Sienna Miller, Emma Watson, Alexa Chung, Lena Dunham, Michelle Williams, Margot Robbie, FKA Twigs and Dua Lipa.